Google AI Mode has now launched in the UK as of 29 July 2025, changing the way people use search results. Rather than browsing traditional blue-link listings, users can activate AI Mode and receive conversational, AI-generated answers powered by copyright 2.5. The system handles text, voice, and image inputs, breaking queries into sub-questions to

A Challenging Year for SEO2023 was a remarkable year for Google's search algorithm updates, leaving a deep impact on the world of Search Engine Optimisation (SEO). Last year, Google introduced several major updates (nine), including changes to the core algorithm, a focus on helpful content, and reviews. Let's examine these nine confirmed updates an